VP, Programmatic job vacancy in Publicis Media – Jobs in New York, NY 10014

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We got a new job details in Publicis Media & they are Hiring Candidates for VP, Programmatic

Job Details
Company Name :
Publicis Media
Company Location :
New York, NY 10014
Job Position :
VP, Programmatic
Job Category :
Jobs in California

Job Description :
Company Description
Who We Are:
Publicis Media harnesses the power of modern media through global agency brands Starcom, Zenith, Spark Foundry and Performics. A key business solution of Publicis Groupe, Publicis Media is a top-rated conglomerate of agencies and entities that happen to deliver digital-first, data-driven services. Our global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 17,000 employees worldwide.
About the Performance COE:
The Publicis Media Performance Center of Excellence is our team of cutting-edge performance marketers who create and drive performance marketing excellence across Publicis Media agencies. Our mission is to enable our agencies to operate as efficiently as possible while bringing industry leading performance marketing solutions to our clients. We enable our agencies through standardization of processes and best practices, leveraging our tools and solutions and delivering performance marketing training and education.

Job Description
The Vice President, Programmatic acts as a key thought leader and expert in the Programmatic space, serving all Publicis Media agencies. This role requires a proven ability to showcase strategic thought leadership and development of tactical best practices. This role requires a thorough understanding of all major programmatic platform capabilities and the ability to translate complex technical concepts to non-technical audiences. We need someone who loves to solve challenges, collaborate across agency teams, and has a strong POV with the ability to proactively identify needs and build solutions.
This role is unique as it drives best practices, thought leadership, and innovation across all agencies. Rather than working for a single client, our work impacts all clients. The Vice President is able to define our roadmap, team priorities, and lead content that directly influences all clients in the US. Self-starters and people who naturally curious and are comfortable working in grey space are successful in this role.

Lead programmatic activation content development, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces
Deep understanding of AdTech to deliver against business outcomes
Act as a cross-functional project lead to provide an activation perspective to non-programmatic teams

Curate first-to-market solutions – inclusive of programmatic activation support, collateral development, and testing frameworks
Identify and document FAQs, automating responses to common agency questions
Develop ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
Build relationships with Publicis Media agency executives and media channel leads
Manage day-to-day priorities for a team of high-performing programmatic activation experts

Develop roadmaps and build thought leadership collateral for programmatic strategy and activation
Own cross-functional relationships to collaborate on solutions priorities
Lead account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media
Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads
Oversee assessments and guide agency teams on recommendations

Stay abreast of industry trends and advise on the use of new ad formats, technologies, channels, platforms, etc. based on agency, industry, and client priorities


10+ years’ experience in programmatic media, with an emphasis in activation (minimum 5 years trading experience)

Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
Extensive familiarity and past experience with programmatic media strategy and activation
Strong understanding of major programmatic platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
Extensive experience in campaign management and optimization across DV360, The Trade Desk, Verizon, Amobee or Amazon DSP
Strong verbal, visual and written communication skills

Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
Passionate about working in a fast-paced a environment
Exposure to and activation experience in Private Marketplaces (PMP) and Programmatic Guaranteed (PG) campaigns
Past experience managing Omni-channel campaigns with an emphasis on knowledge of the CTV space
Experience working with verification partners like Integral Ad Science (IAS) or DoubleVerify (DV)

Strong understanding and background working with agency billing and finance teams
Working knowledge of Search and Social platforms
Deep knowledge of and experience working with major ad-tech / mar-tech stacks (e.g. Google, Adobe, Amazon, Facebook, Oracle), inclusive of DSPs, ad servers, web analytics platforms, DMPs, DCO and CRM
Advanced knowledge of 3P measurement capabilities in the programmatic space
Detail-oriented with the ability to coordinate projects across multiple teams and functions

Ability to articulate complex concepts in a clear manner
Advanced content development skills with extensive PowerPoint experience
Attention to detail on all projects, with an expectation for high quality of work every time
Team oriented, approachable and viewed as coach and mentor to others
(+) Excel fluency in pivot tables, charts, vlookups and basic equations—knowledge of macros and visual basic is a plus. Comfortable working with large data sets, analyzing reporting and identifying trends

(+) Experience leveraging PacVue, Kenshoo or other commerce platforms

Additional Information
All your information will be kept confidential according to EEO guidelines.

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