Director, Media Planning job vacancy in iProspect – Jobs in New York, NY 10017

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Job Details
Company Name :
Company Location :
New York, NY 10017
Job Position :
Director, Media Planning
Job Category :
Jobs in California

Job Description :
Company Description
iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, LG, Hilton, Levi’s, Budweiser, Microsoft, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Job Description
The Director, Planning’s role is managerial, but also one of agency leadership. The role of the Director, Planning is to own the relationship with Brand Management and partner agencies – the key sources of business problem/opportunities for which communication planning ideas can be solutions. The Director demonstrates the ability to design and drive programs (not just strategies) that improve sales performance of the brand. This person is directly responsible for the holistic communication plan and design aspects for the assigned accounts. The Director also provides strategic direction for assigned accounts and should understand all aspects of their client’s business as well as the overall technology/competitive landscape.
The Director may own a planning group and their responsibility may extend from complete oversight of assigned clients, to staff management and development. This person sets the working style for the group and is responsible for the integrated planning work and operations for assigned accounts across multiple media channels. The Director, Planning cultivates client media relationships at all levels. They may also be active in the media community – sitting on panels and other public opportunities.
Integrated Planning:

Responsible for total management of a given brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process
Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness
Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that deliver on stated goals using agreed to marketing and communications strategies
Leading role in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution. Use VP, Planning strategically to broaden perspective or sharpen selling power

Create coherent communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, etc.) – not just receptivity data
Oversee strategic implementation and measurement/optimization of communication plans; create projects that are critical to each brand’s marketing and learning plans and be the point-person on strategic and broader implementation questions (leverage management strength of team to implement media plan specifics)
Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization
Brief partner agencies on strategic implementation needs and roles of specific communication channels; use specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life in the communications plan
Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide critical leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with the business goals

Build and sustain strong client relationships-attending client meetings and maintaining regular contact; contact frequency, depth of understanding of client business and effectiveness in selling recommendations are typically related especially in first 12 months on account
Collaborate with VP, Planning in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability

Client & Internal Relationships:

Build trusting collaborative relationships with clients of all levels

Maintain senior client relationships
Manage expectations of clients and deliverables
Stay on top of business and client concerns to head off issues early
Accurately represents the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client, ultimately focused on doing the best work for the Client’s business
Invest time to investigate opportunities for providing better Client support

Ensure collaboration among all Agency departments; fosters great teamwork
Include agency executives in appropriate client meetings
Provide appropriate management updates and solicit feedback and direction when appropriate
Participate and present in New Business efforts and presentations, where appropriate

Strategic Thinking & Leadership:

Demonstrate a keen knowledge of client brands, brands equity, consumer definition and motivations
Lead and contribute to the development of strategic and tactical communications plans
Articulate effective strategic rationale and logic flow
Develop specific, measurable client business objectives

Develop strategies and tactics by media discipline, where appropriate
Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
Respond appropriately when presented with problems and issues
Seek lasting solutions rather than quick fixes
Ensure group is properly trained on all internal procedures, best practices and Media tools – (DDS, Prisma, Telmar, Internal Planning Tools etc.)

Assists with evaluation of new tools and technologies
Evaluate media/communication opportunities and provide sound recommendations as appropriate
Ensure appropriate staff utilization
Train, motivate, develop and lead a media planning team
Construct and deliver accurate, honest and timely performance management documents

Communication Skills:

Encourage open, ongoing internal communication
Establish and maintain communications process with clients, media buying AOR, creative, etc. for each piece of business within the team
Develop client presentations and other important communication; communication that is clear, compelling and persuasive

Lead client presentations
Adapt communication style to relevant audience
Link communication to audience’s concerns and perspectives
Move audience to desired action through clear and persuasive delivery of information
Communicate key information about our company


Bachelor’s degree
8+ years of experience in media and brand management (integrated experience ideal), experience should include progressive client management experience
Deep knowledge and experience with multi-channel marketing
Strong client service experience
Proven leadership ability – managed a team of planners, supervisors and associate directors
Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results
Strategic thinking ability with balanced analytical and creative approach to tactical planning
Experience successfully bringing together people from different disciplines, internal and external to achieve desired outcomes
Understanding of multiple communications channels and their role in brand marketing
Research experience
Commitment to delivering creative solutions, and the ability to align team members behind creative solutions
High-level proficiency in MS Word, PowerPoint, Excel and Outlook

Additional Information
What You Get:

Generous paid holiday schedule
Comprehensive healthcare plans
401(k) with employer match
Flexible time-off
16 weeks paid parental leave

The anticipated salary range for this position is $94k $146k. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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